NORTHROP GRUMMAN

The "Right Technologies, Right Now" campaign helped Northrop Grumman successfully change its image from a dated aerospace firm to a state-of-the-art defense electronics company. The goal was to bring together all of the different divisions of Northrop, which up to that point had each been operating independently in their own silos. Each ad listed all of the different technologies, one of which was called out to communicate a specific message. The ads were selected as Advertising Age's Best Print of the Year and the Best Magazine Campaign by the Los Angeles Belding Awards, as well as being featured in Lurzer's Archive magazine.