Copywriter and Creative Director
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Novo Nordisk

NOVA NORDISK

Advertising aimed at people with Type 2 diabetes typically features patients and doctors. To help stand out from everybody else, we gave people a closer look at the disease with online ads and an immersive installation that made them feel like they were in the bloodstream.

 
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"For Type 2 diabetics, too much glucose continually in the bloodstream can lead to cardiovascular disease, heart attack and stroke. If you're a patient, talk to your doctor about available treatments."

 
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