NOVO NORDISK

Advertising aimed at people with Type 2 diabetes typically features patients and doctors. To help stand out from everybody else, we gave people a closer look at the disease with online ads and an immersive installation that made them feel like they were in the bloodstream.

"For Type 2 diabetics, too much glucose continually in the bloodstream can lead to cardiovascular disease, heart attack and stroke. If you're a patient, talk to your doctor about available treatments."