ILLUMINA

The very fabric of our nature. The alphabet of life itself. The recipe book for all our cells and systems. DNA. It is the vault of knowledge within all of us that contains the answers needed to transform science and aid humanity. Illumina’s quest is to enable researchers, scientists and clinicians with accessible tools and cutting-edge technology that help shed the light of discovery on the genomic journey to hope, promise and the horizon of cure. This 360-degree campaign uses DNA strands as a visual device, not merely as art for art’s sake, but to amplify the messaging in a way that’s owned by the brand, stands out from the competition, and guides the company as a graphic organizing principle throughout all external and internal touch points.