Copywriter and Creative Director
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Lexus

LEXUS ES 300

The fourth-generation ES 300 was an important launch for Lexus. But it wasn't a good time to be selling cars. The war in Afghanistan had just begun. Gas prices were on the rise. And to make matters worse, truth be told, the new ES 300 wasn't much more than a rebadged Camry. "Windmills" was one of four commercials filmed in Spain and part of the "Welcome To A New World Of Luxury" campaign we created featuring print, outdoor, in-theater, rich media email and online advertising, TiVo sweepstakes and a Neiman Marcus partnership. And while the campaign didn't bring home many awards, elevating the imagery of the car and paying it off with an affordable invitation proved to be a winning value proposition.

 
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"WINDMILLS"

 
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OTHER LEXUS BRAND WORK

 

"WIND GOD"

 
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