Copywriter and Creative Director
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Infiniti Limited Engagement

INFINITI LIMITED ENGAGEMENT

For Infiniti's Limited Engagement, we created an animated world around existing car footage for the carmaker’s summer sales event that was incorporated into television commercials, newspaper ads, in-store materials, direct marketing, online banners, chalk drawings, ride-and-drive road show, and signed and numbered limited-edition lithographs for the dealers. The approach (which we executed differently for both summer and winter retail events) won dealers' and consumers' hearts along with its share of accolades, picking up a silver One Show pencil and being chosen as both Creativity's Best Poster of the Year and Adweek's Best of the Month.

 
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"BEACH"

 

"OVERLOOK"

 

"LAKE"

 
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"SNOWFLAKE"

 
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