JBL'S DESTINATION ANYWHERE TOUR
To seed the idea that JBL multimedia speakers make listening to music better no matter where you are, we invented the Destination Anywhere Tour. The tour featured three up-and-coming bands and was promoted with a web site, concert posters, t-shirts and even city buses that were wrapped to look like tour buses. The twist was that instead of normal music venues, the tour showed up on JBL speakers in places closer to home such as your bedroom and backyard. On the web site, users could navigate a map of the tour's stops and watch different home-made music videos of people singing the three bands' songs using JBL's speakers and headphones. In the end, we made a small budget look big, and increased web traffic and sales. The web site was also awarded at the FITC Design and Technology Festival.