Copywriter and Creative Director
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The Salt Institute

THE SALT INSTITUTE

Everyone always talks about how bad salt is for you. As it turns out, there’s a lot of good things about salt, too. So to help a consortium of the eight largest salt companies in North America, we created the " Everything Is Better With A Little Salt" campaign entirely out of salt. The campaign featured a web site, video, print and even die-cut business cards. The work was selected by both Communication Arts Advertising and Design annual awards.

 
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"EVERYTHING IS BETTER WITH A LITTLE SALT"

 
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Note the die-cut holes in the salt shaker-inspired logo we created on business cards.

 
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