ALPENROSE VELODROME

The Oregon Bicycle Racing Association manages and maintains Portland’s legendary Alpenrose Velodrome, one of the steepest and most challenging race tracks in America. To help it promote bike racing to a whole new generation of cyclists, we created a series of posters with the aid of International Photographer of the Year John Huet. In addition to using the images for social media, we also created t-shirts and a limited-edition poster reminiscent of vintage lithographs.