Jack Fund | Independent Creative Consultant | Freelance Creative Director and Copywriter
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Boost Mobile

BOOST MOBILE

When Boost Mobile was first starting out, it wanted to position itself as the younger, hipper cell phone division of Nextel. So we decided to go old school. The work not only helped successfully launch Boost Mobile in America, but also yielded a gold Effie and was one of the ten most downloaded spots of the year on Adcritic. Apparently, old is the new new.

 

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