LEXUS AMCI

Instead of just another campaign boasting about an achievment, we decided to challenge perceptions by asking people which car they thought was “the finest luxury sedan in America.” And while Lexus wasn’t usually the first choice on consumer’s minds, the facts from independent research firm AMCI spoke differently after a 193-test study. The campaign won at Cannes, D&AD, One Show, Communications Arts, Los Angeles Beldings and other award shows.