THE SALT INSTITUTE

Everyone always talks about how bad salt is for you. As it turns out, there’s a lot of good things about salt, too. So to help a consortium of the eight largest salt companies in North America, we created the " Everything Is Better With A Little Salt" campaign entirely out of salt. The campaign featured a web site, video, print and even die-cut business cards. The work was selected by both Communication Arts Advertising and Design annual awards.

"EVERYTHING IS BETTER WITH A LITTLE SALT"

Note the die-cut holes in the salt shaker-inspired logo we created on business cards.