Jack Fund | Independent Creative Consultant | Freelance Creative Director and Copywriter
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Reliant | Nest

RELIANT  |  NEST

Reliant was one of the first energy providers in America to partner with Nest as a means of promoting energy efficiency. And when you’re marketing something as beautiful as the Nest Learning Thermostat, sometimes the best thing to do is to get out ofthe way and let the product do all the talking. Well, almost all the talking. The campaign included outdoor, TV, radio, online and direct mail advertising. And it got more than a few people to sign up, selling Reliant's entire allotment of 50,000 units in just one quarter.

 
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"SHIVER" (CINEMA)

 

"SMART AND GOOD LOOKING"