Jack Fund | Independent Creative Consultant | Freelance Creative Director and Copywriter
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Toyota 4Runner

TOYOTA 4RUNNER

To help sustain Toyota 4Runner’s “Keep it wild” theme, we created an integrated campaign around campfire stories that included TV, interactive YouTube Video, online advertising, leather log books, flint starters, posters, influencer partnerships and a live storytelling podcast event in Telluride in partnership with National Geographic and acclaimed storytellng organization, The Moth.

 

"SNAKE BITE"

 
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"CAMPFIRE STORIES" (INTERACTIVE YOUTUBE VIDEO)

 
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